Dick's Sporting Goods Could Never
Starting Slope Siren #1
I didn’t grow up skiing—in fact, I’m not athletic in the slightest. I never even put on a pair of skis until 2018. So why the hell did I start a skiwear brand? Touché. Let’s start at the beginning.
In late 2018, my then-boyfriend (now husband) invited me to a winter wedding in Park City, about a year after we started dating (little did he know I was already planning our own wedding—but that’s a story for another post). Anyway, for those who don’t know, Park City is a major ski town, and the wedding weekend itinerary included a ski day, so naturally, all of the guests planned to hit the slopes.
Given that I didn’t ski, I planned to drink several spritzes at the lodge and let everyone else do their thing. Enter Brandon—he begged me to learn to ski. I ~reluctantly~ agreed just to appease him. Now I had the unfortunate task of finding ski clothes. I didn’t know where to begin—my Google searches sent me to Dick’s Sporting Goods (scream). I almost can’t even talk about this because of how ugly my ski outfit was. I’ve since archived the Instagram post. I had to delete it from existence—bad for business, lol.
Anyway, my OG ski outfit was a heinous green jacket—just the crunchy exterior shell, not even insulated—and underneath it, I wore a purple sweatshirt (????). Idk, guys, this was before I found my style I guess. Oh—and ugly as fuck (can I swear in here?) North Face ski pants. Those found their way into the donation pile after my first ski season. Also, I think I had a pink and purple ski helmet. These were dark days.
Skiing is kind of like working out—you’re more excited to do it when you like your outfit and feel confident in what you’re wearing. Needless to say, I was not eager for more ski trips—I skied horribly and looked awful doing it. Here’s what I’d wear to Park City now:
In my next post, I’ll talk about learning to ski, the idea of Slope Siren, and how the brand came to life. For now, shop Slope Siren here. Heading to Park City? Read our blog post for the best PC itinerary and shop our packing list.1
Links to Park City Packing List: Slope Siren Ski Suit ($475), Slope Siren Ski Goggles ($95), Ski Club Sweatshirt ($95), Emi Jay Clip ($36), Freja NYC Bag ($268)